8 Most Effective Ways to Market on Facebook
In this era Facebook is the biggest platform for marketing.
There are very frequent marketing mistakes that even promote veterans on Facebook. It seems that the best of us is not immune to these common mistakes.
It's a good idea to save a lot of time, effort and money at this time to keep in mind this. This reduces the probability that you make the same mistakes.
Starting Off Paid Campaigns with a Bang
Do not start your paid campaigns with a bang on facebook. Start with a free campaign, educate your audience in an organic way, learn about consumption and then have the information you need to start a paid experimental marketing campaign.
Start low and slow. The worst thing you need to do is jump into a huge budget and have no idea.
Starting a Paid Campaign with an Immature Page
If your facebook page is too recent or your commitment is not important, you can choose a paid campaign. You simply do not have enough information about the audience profile that will be based on a successfully paid campaign.
Using Mass Content Posters with Discovery Tools
Many marketer use a unique mass marketing tool for Facebook. They would discover all sorts of Facebook groups and pages, then use this tool to spam these areas. They would find all sorts of Facebook groups and pages and then use this tool to spam those areas.
Do not do that. You're not making favors for your brand when you do that. All you really do is make you spam. It's just a matter of time before it's forbidden!
Promoting Direct Affiliate Links or Direct Sales Page Links
An old saying goes, "You can drive a horse in water, but you can not get it drink." Similarly, you can get a lot of people on Facebook to click on your links, but do not expect them to convert once they've visited this affiliate sales page or your direct sales page.
Why do not people buy? After all, they clicked on your ad, did not you? Answer: Have not been properly qualified. In many cases they clicked curiously. Perhaps they accidentally clicked.
Whatever the case, you still did not get a sale!
Posting direct links is not the way to go. You have to create trust. You have to build confidence first.
Pulling Random Content and Curating Them Based Solely on Keywords
You can not be lazy and you can create Facebook publishing tools to extract any Facebook content that relates to your keywords and then delete them. You just spammer when you do that.
You must be very deliberate and attentive to the type of content, whether associated or not, that you associate with your brand.
Rotating and Republishing the Same Content Over and Over Again
Have you ever visited a Facebook page and it looks like all the content has been republished several times the same day?
The idea behind this practice is that the more members of the Facebook audience see the content, the more likely they are to click.
It looks like you're spamming the fans on your page again and again. Do not be surprised if it does not look like your page
Wholesale "Optimization" of Ads
Another common rookie error on Facebook involves paid ads. If you notice one of your ads is not showing up, it's very tempting to create a new ad, filling it with something completely different.
When you do this, you really do not know which part of the new ad is succeeding or not. Basically, shoot in the dark. If your ad performance improves, you do not know why.
You need to have a strategy or method that allows you to track the improvement of clicks and possibly conversion rates.
Simply, ad sharing, in full or in part, does not really give you the data you need to make effective decisions.
Copy and Paste Competitor Ad Strategy
Some marketing agents are so lazy that they can only track their competitors and copy their ads. Of course, they will not copy the word, but they do not succeed anyway.
How come? Your contestants have spent considerable sums to optimize the ads they display. Their ads work. However, you will not get a competitive edge if you copy them to the wholesale.
You can not copy someone's advertising without knowing what you're doing. Indeed, only a few of your competitors' ads deliver results.
If you do not know what you are doing, you do not know what part it is, so do a bad blow to the design of your ad. You can tell the wrong things at the right time or say the right things to the wicked. You will end up failing.
Quitting Paid Marketing Too Early
Many Facebook recruiters have a unique and exceptional mentality. They have heard about the intensity of Facebook traffic, so they have collected important, hard-earned capital for an ad campaign. If the campaign does not deliver the desired results, it is too quick to disconnect and completely drop FB ads.
Not because things do not work so you have to disconnect the whole process. You can stop some campaigns, launch new ones, and use the same budget. You can edit your existing campaigns.
Failing Like a Huge Train Wreck
Have you ever seen a slow moving train wagon? It's pretty sad because everything is too predictable, but you can not turn your head and you can not look at each other
You want to know what will happen. You know, in your head, exactly what will happen, but it's so slow, so massive that you can not look.
Your Facebook marketing campaign can continue in the same way. You know the campaign has failed, but you can not identify the exact cause, so you have to follow the movements like a deer whose eyes are caught in the headlights.
Why do not you choose to learn to fail quickly?
Since you will not make 100% of your movements, learn to live with this and go ahead.
Learn to fail quickly using a small budget. This way, you can perform several different experiments. Even if the vast majority of them are failures, it's good. You spent very little money to find winning ads.
Please understand the nature of the 10 errors above. Imagine where these errors can occur.
Learn to see them beforehand. Prepare for Plan B if you find yourself committing these mistakes.
